APQC Academy

This course is designed for experienced professionals responsible for thought leadership production across the lifecycle – those who play strategic and operational roles in creating, managing, and advancing thought leadership. A critical feature of this course is the emphasis on introducing a defined, structured approach to thought leadership production, based on the Global Thought Leadership Institute (GTLI) Standard for Thought Leadership. 

After completing the GTLI Thought Leadership Producer certification, participants will be able to demonstrate your expertise in applying standardized approaches to thought leadership production in their own practice, including:

• Apply a proven framework to develop and execute high-quality thought leadership across the value chain, with consistent results and demonstrable value.
• Evaluate thought leadership readiness and future-state aspirations through the lens of the GTLI maturity model.
• Demonstrate how the thought leadership lifecycle stages inform and guide the production of thought leadership content in an ever-changing landscape of emerging technologies.